Start from what you already know
The most reliable content for a small account is the thing you understand better than your reader does. Not because expertise is impressive, but because it is the only well you can draw from indefinitely without running dry.
If you build software, the specific bug that took you a day is a post. If you run a shop, why you stopped stocking something is a post. Specificity is what makes it worth reading; generality is what makes it forgettable.
The first line does most of the work
On every feed-based network, the first line decides whether the rest is read. It is not a headline in the newspaper sense — it is the thing that makes stopping feel worthwhile.
A useful test: could this first line begin almost any post in your industry? If yes, it is too generic. 'Excited to share some thoughts on productivity' could open ten thousand posts. 'We deleted 40% of our onboarding and signups went up' could open one.
Write for the network, not for all of them
The same idea should become genuinely different posts. A 280-character version is not a truncated LinkedIn post — it is a different piece of writing that happens to share a subject.
This is the part most people skip because doing it by hand ten times is miserable, and it is exactly the part worth automating.
Formats worth rotating
- ✓Something you changed your mind about, and why
- ✓A number from your own work, with the context that makes it mean something
- ✓The mistake version: what you did wrong before you knew better
- ✓A process shown rather than described
- ✓A strong opinion you can actually defend