Notes

Mostly things we learned building a publisher for nine networks: what each one actually allows, why posts fail, and what follows from that.

Automation & AI7 min

Social media MCP servers in 2026, honestly compared

Every roundup of these is written by someone selling one. This one is too — so it says plainly what each of the others does better, and where ours is the wrong choice.

Automation & AI6 min

Letting an AI agent post for you, without it going wrong

Handing an autonomous process the ability to publish under your name is a different risk from a scheduling mistake. Here is what we built to contain it.

Automation & AI5 min

What MCP actually is, if you have only seen the acronym

A plain explanation of the Model Context Protocol, what it replaced, and why it means one integration works in Claude, Cursor, OpenClaw and Hermes at once.

Cross-posting5 min

Why your scheduler should fail loudly

The worst failure in a publishing tool is not an error. It is the post that silently never went out, and the dashboard that says everything is fine.

Automation & AI4 min

Posting from the terminal, and why exit codes matter

A CLI for social posting sounds like a novelty until you want a deploy script to announce itself and fail loudly when it does not.

Platform limits4 min

Connecting Bluesky: app passwords, and why it takes a minute

Bluesky is the only network you can connect without registering a developer app or waiting for review. Here is how, and what an app password actually is.

Automation & AI5 min

What social APIs will and won't tell you about your posts

Impressions are not available everywhere. Any dashboard showing you a confident number for all of them is filling in gaps.

Platform limits4 min

"Your account needs reconnecting" — what actually happened

Access tokens die for several different reasons. Knowing which one saves you from retrying something that will never work.

Platform limits7 min

Why scheduled posts fail, and how to tell which reason it was

Expired tokens, character limits, media rules, rate limits and account restrictions all look identical in most tools. They need different fixes.

Platform limits5 min

Every social media character limit, and the ones that actually bite

The numbers for all nine networks, plus the media rules that reject posts more often than length does.

Automation & AI6 min

Letting an AI agent post for you, safely

What to give an agent, what to withhold, and the guardrails worth having before anything publishes under your name.

Platform limits4 min

Why scheduling tools need an Instagram Business account

It's not a limitation of your scheduler. Instagram's publishing API simply doesn't exist for personal accounts.

Automation & AI5 min

Choosing a social media scheduling API

What to check before building on one: which networks, what happens on partial failure, and how you find out.

Posting is an API call.

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