Scheduling a month of posts from one spreadsheet
Batching is the only sustainable way to post daily. Here is what a good bulk import handles, and what most get wrong.
Optional — the post reads fine without one.
Nobody sustains daily posting by opening a tool daily. The people who manage it write in batches and let something else do the delivery — an hour on a Sunday covering a fortnight.
What the file needs
- ✓A caption column, which is the only genuinely required one
- ✓An optional date — leave it blank and a good tool queues it
- ✓Which accounts, ideally accepting platform names rather than internal ids
- ✓Optional media, referenced by filename from your library
The part most tools get wrong
Real captions contain commas, quotation marks and line breaks. A CSV parser that splits on commas will corrupt them silently — you will not see it until a post publishes with half a sentence.
The other common failure is all-or-nothing import: one bad row in forty rejects the file. The right behaviour is to import the thirty-nine and tell you exactly which line failed and why.
If a bulk importer has never mangled a caption containing a comma, someone made a deliberate decision to write a proper parser. It is not the default outcome.
Spreading, not stacking
If twenty rows have no date, they must not all land on the same minute. A queue that reserves slots as it imports spreads them across days at your normal posting times — which is what you meant, rather than what you literally asked for.